BC.Game Signs UFC Fighter Roberto Soldić as Brand Ambassador

Crypto casino and sportsbook BC.Game has named Croatian UFC fighter Roberto “Robocop” Soldić as a global brand ambassador.

The partnership follows the operator’s renewed agreement with Colby Covington, adding another combat sports athlete to its marketing roster. Financial terms and the duration of Soldić’s agreement were not disclosed.

BC.Game’s official blog lists the announcement on October 30. The planned collaboration includes digital campaigns, fight-night promotions and fan experiences connected to major combat sports events. 

Partnership Follows UFC Debut

Soldić joins the brand shortly after his UFC debut against Khaos Williams at UFC 332 in October, which he won by unanimous decision.

Before entering the UFC, he competed in promotions including KSW and ONE Championship. His career includes KSW titles in both the welterweight and middleweight divisions. 

The agreement is an individual athlete partnership. It does not establish a sponsorship relationship between BC.Game and the UFC.

New CEO Expands Athlete Roster

BC.Game chief executive Ali “Ako” Muhanned cited Soldić’s discipline, preparation and professionalism when explaining the appointment. The company said the partnership forms part of its efforts to reach international sports audiences. 

Covington’s return, announced on October 28, was the first ambassador appointment made public under Muhanned. Soldić’s signing followed two days later. 

The announcements outline the intended promotional formats but do not identify the first Soldić campaign or provide a schedule of appearances.