Better Collective Launches Prediction Pro Subscription for Event Traders

Better Collective has launched Prediction Pro, a paid subscription aimed at users trading on prediction markets including Kalshi and Polymarket.

Announced on October 19, the product combines market information, forecasting tools, expert analysis and tracking of analysts’ trades. It is offered as a standalone subscription and as an add-on to Action Pro, Action Network’s existing paid service.

The launch extends Better Collective’s prediction market business beyond publishing and customer acquisition into a dedicated subscription offering. The company did not disclose subscription prices in its announcement.

Price Comparisons Across Multiple Categories

Prediction Pro brings Kalshi and Polymarket prices together across sports, politics, economics, entertainment and other event categories.

The website also lists cryptocurrency and science and technology markets. Its stated approach pairs prices with the resolution rules governing each market, giving users information about both the quoted probability and the conditions determining an outcome. 

The advertised subscription package includes tools for assessing probabilities, daily expert analysis, analyst trade tracking, a newsletter and access to a Discord community.

These features combine quantitative forecasts with editorial coverage and discussion. The company describes the service as helping users evaluate market prices and understand the reasoning behind analysts’ positions.

US Midterms Provide an Initial Focus

Better Collective identified a dedicated Midterms 2026 hub as a central launch feature ahead of November’s US elections.

The hub covers House, Senate and gubernatorial races, allowing subscribers to compare model-estimated election probabilities with prices available on prediction platforms. 

That focus broadens the group’s paid-content offering beyond sports. Prediction Pro’s wider category coverage also gives it subjects outside the fixture calendars traditionally served by sports betting media.

Some tool and article sections were marked as forthcoming around launch. The announced package therefore describes a broader offering than the material initially visible across every section of the website.

Subscription Builds on Existing Media Business

Better Collective announced its expansion into prediction markets in March 2026.

The group already publishes news, analysis, educational guides and platform reviews through Action Network and VegasInsider. Its Paid Media business also runs customer acquisition campaigns connecting users with prediction market platforms.

Prediction Pro adds a paid user relationship to those activities. Co-founder and co-chief executive Jesper Søgaard said the product builds on the group’s existing audience reach and subscription experience at Action Network.

The announcement did not provide subscriber targets, revenue forecasts or a detailed timetable for the remaining product features.