COCOBET Signs UFC Heavyweight Josh Hokit as Brand Ambassador

Crypto casino COCOBET has signed American UFC heavyweight Josh Hokit as a brand ambassador. The partnership was revealed through a training video published jointly on the fighter’s and operator’s Instagram accounts.

The video features Hokit wearing COCOBET-branded clothing and carries the caption “Strike with Crypto,” linking the casino’s cryptocurrency positioning with the athlete’s combat sports profile.

Financial terms of the agreement have not been disclosed.

Partnership Debuts Through Training Content

The announcement introduces the collaboration through athlete-led social media content. Hokit’s training provides the setting, with COCOBET branding incorporated into his clothing.

The partnership gives the operator exposure to the fighter’s MMA audience through their shared publication. However, the announcement does not specify the duration of the agreement, the number of promotional appearances or whether additional campaigns are planned.

No geographic scope or exclusivity terms have been disclosed.

Individual Athlete Agreement

Hokit competes in the UFC’s heavyweight division, as confirmed by his official athlete profile. The agreement concerns his individual role as a COCOBET ambassador; the announcement does not identify the UFC itself as a party to the partnership. 

For now, the joint Instagram video is the publicly described activation. Further details about Hokit’s promotional responsibilities and the broader campaign remain undisclosed.